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Clorox, Nestle, Dreyer’s Designer Teams up for ‘Designs that Sell’
Posted on September 9, 2008
Award-winning San Francisco designer Wilmer Fong is teaming with GameChanger Products, a leading marketing consulting firm, to offer a new service called “Designs that Sell.” GameChanger combines former marketing executives from Clorox, Oxi-Clean and Leo Burnett with Fong, whose work has been recognized by Print magazine, Graphic Design USA, HOW magazine and the San Francisco Business Times.
Alameda, CA (PRWEB) September 9, 2008 — GameChanger Products, a leading marketing and innovation consulting firm, is out to change the package design world by helping companies develop designs that generate better sales results. GameChanger has added award-winning designer Wilmer Fong as a partner, and is launching a new service called “Designs that Sell.”
“The design process today in many companies is broken,” said Larry Popelka, President of GameChanger. “Companies are spending huge amounts of money and time on new package and logo designs, and in the end, many of their designs are not delivering improved sales results.”
GameChanger’s approach teams experienced consumer product marketing executives with leading creative designers. By incorporating feedback from a consumer panel into the process, the company drives stronger consumer insights into each design. GameChanger’s package design process is also faster than traditional design processes, more efficient, and less costly.
Learn more here.
