| You are here: Home » Blog » In the News
How Starbucks, Nike and Apple build low-cost test products
For Successful Innovation, Sell Imperfect Products Read Larry Popelka’s new Bloomberg BusinessWeek article on MVP Test Products: How Companies use Early Stage Test Products for Better Innovation If you had tasted the very first PowerBar, you probably would have gagged. It was a chewy, tasteless mass of goo: barley malt, nuts, brown rice, [...]
Learn more »
New Automated Store Demos and other CES Innovations
Top Innovations at CES 2012 Regardless of what business you’re in, there was a lot to be excited about at this year’s Consumer Electronics Show, which wrapped up last Friday in Las Vegas. Here are the Top 10 “game-changing” innovations for Consumer Packaged Goods marketers: 1. Automated In-Store Demos. Would you like to have a [...]
Learn more »
2012 International Housewares Show Speech: “Simplify and de-clutter peoples lives.”
2012 International Housewares Show Speech: "Simplify and de-clutter peoples lives." “Most people today have too much stuff – they don’t need another gadget or gizmo. You need to think about how you can help people simplify and de-clutter their lives,” GameChanger CEO Larry Popelka told the International Housewares Association this week. “The reason why Apple has [...]
Learn more »
Moneyball Marketing – Get more out of your ad budget
Moneyball Marketing – Get more out of your ad budget Read about the new marketing program everyone is talking about – Moneyball Marketing – in Larry Popelka’s latest Businessweek Article, “Why Geeks are the Best Marketers.” Moneyball Marketing is a new approach to marketing that has helped companies with small ad budgets out-market big spenders. [...]
Learn more »
Find your Innovation MVP
Find your Innovation MVP The Start-Up Book for Corporate Innovators There’s a great new book out on innovation called “The Lean Start-Up” featured on the cover of this month’s Inc. Magazine. While the title might sound like it is just for start-ups, this book provides a great road map for corporate innovation. The main premise [...]
