Successful Products: Home Cleaning
Here are samples of Home Cleaning products our team members have developed, launched or help to build.
Clorox Anywhere Disinfectant.GameChanger partners Larry Popelka and Sandy Brawley identified this opportunity for Clorox and sourced the skin- and food-safe technology from the medical industry.
Clorox Ultra Bleach.GameChanger partner Larry Popelka generated record sales profit growth on Clorox’s 80-year-old flagship bleach brand.
Clorox Toilet Wand.GameChanger partners Larry Popelka and Sandy Brawley identified and led the development and launch of this innovative toilet brush with a disposable head, estimated at $40M in incremental category revenue.
Clorox Wipes.GameChanger partner Cindy Bath led the development and launch of this new product line for Clorox in 1999. Clorox Wipes became the company’s largest cleaning brand with over $300M in revenue, almost all incremental.
CLR Cleaner.The GameChanger team recently helped this mid-size Chicago-based company develop a new strategy, marketing plan and retailer partnership program.
Kaboom.GameChanger partner Jonathan Tofel developed and launched this new $50M brand for Denver-based Orange-Glo International, prior to their successful acquisition by Church and Dwight.
Liquid Plumr Power Jet.GameChanger partners Sandy Brawley and Larry Popelka identified this product opportunity, built the product proposition and helped with the successful launch.
Oxi-Clean.GameChanger Partner Jonathan Tofel helped to successfully expand this brand for Orange-Glo International from just $1M in revenue to over $200M, resulting in a successful acquisition by Church and Dwight.
Pine Sol.GameChanger partner Cindy Bath led a successful revitalization and expansion of this brand for the Clorox Company, resulting in 10 successive years of double-digit case growth on this “mature” brand.
Smart Pods Cleaners.GameChanger partner Jonathan Tofel developed this new line of cleaners in conjunction with Institutional-oriented manufacturer. Smart Pods reduce plastic waste by over 90% and work better than most regular cleaners.
Tilex Mildew Root Penetrator.GameChanger partners Larry Popelka and Sandy Brawley identified this opportunity for the Clorox Company. They also developed the product concept and complete proposition and negotiated a licensing agreement with the Japanese technology producer.
