5 X 5
This new brand provides superior grease removal across all 5 major types of grease. It uses a breakthrough new natural colloidal technology, developed by National Colloid Research Laboratories, Inc.
GameChanger developed the branding, positioning and packaging for this new product line. Our branding establishes 5X5 as a powerful but safe male-oriented grease remover. New 5X5 removes tough dried-on driveway grease, but it is gentle enough to clean mechanics hands.
The product is currently available in selected Southern California Ace Hardware stores.
Visit the National Colloid website for more information.
Sahale Snacks
Sahale makes perhaps the best-tasting gourmet nut blends on earth. Inspired by gourmet restaurant flavors, the nuts are combined with spices, fruit, glaze and other amazing flavors. Sahale products are all natural and available in Whole Foods stores.
This Seattle-based, VC-funded start-up has been a great success story, rapidly expanding to national distribution. They recently brought in GameChanger to help accelerate their growth. GameChanger is proud to be a part of the fast-growing company’s success.
Visit the Sahale Snacks website for more information.
Aah!
Over one third of the population suffers from allergies and asthma. Although most allergens are in the home and can be removed with the right type of cleaning, no one has developed a product line to solve this – until now.
Aah! Products dissolve most common allergens, like dust, mites, mold, pet dander and pollen. There are products in the line for hard surface cleaning, laundry, and even soft surfaces, like carpets, furniture and bedding.
GameChanger developed the Branding, Positioning and Package designs for Florida-based Ecology Works, and the products are currently available in select Northern California stores.
Visit the Aah! website for more information.
The Black Hole
The Black Hole is the first fan created NFL brand. Started by a group of Oakland Raiders fanatics with season tickets in the South End Zone, the Black Hole fans group – clad in intimidating costumes and gear – has become a well-known NFL icon.
GameChanger was hired this year to help bring this brand to life by creating an official line of Black Hole merchandise and a fan-based marketing program for it. Using our “Brand Fanatics Connection,” GameChanger is working with a core group of Oakland Raiders Black Hole fans to build the product line and marketing plan in the Black Hole spirit.
Merchandise is available exclusively on the BlackHoleFans.com website.
Do It Right
Home Restoration can be an expensive proposition. But Northern California-based AP Products has developed a line of professional, but easy-to-use treatments for wood, tile and metal to restore the luster to worn out surfaces, eliminating the need to replace.
GameChanger developed the Branding, Positioning and Package designs for this product line, which was recently launched in select Northern California Ace Hardware stores.
Visit the Do It Right website for more information.
Live Well Pet
Southern California-based Cardinal Labs is a leader in healthy, natural pet treats.
GameChanger recently developed the branding, packaging and positioning for a new line of products for Cardinal called Live Well. The products are all natural and promote pet health and wellness. Live Well is currently available in select Boston-area Stop ‘N Shop stores.
Audio Bone Headphones
This is an exciting new listening technology developed by the Goldendance company of Japan. The technology allows listeners to hear high-quality stereo music through their bones through a process called bone conduction.
For iPod listeners this is a safer alternative to ear buds, block the listener’s ears making them hazardous to wear near traffic. Audio Bone Headphones rest on the bones in front of your ears – so the ears are open to hear ambient sounds. Audio Bone is lightweight and waterproof, making it great for runners, cyclists and swimmers.
GameChanger launched Audio Bone in the North America market for Goldendance using self-funding marketing programs. As a result of our efforts, the product received the Consumer Electronics Show 2009 Innovation Award. Available at select retailers and our AudioBoneHeadphones.com website.
