The New 5 P’s
- Purpose. Brands today need to fill a higher-order, greater -good benefit.
- Passion. It is better to be loved passionately by some and hated by others than to be “average.”
- Personality. Brands with real personalities beat sterile corporate approaches.
- Precision. Find the fanatics that love you and enable them to spread your gospel.
- Pace. Get to market fast on a small scale and learn. Build the right approach for consumers and retailers – then expand.
Entrepreneurial speed and flexibility.
We have developed new, more impactful ways to create breakthrough growth and innovation. Our tools combine the discipline of large corporations with the speed and agility of start-ups.
GameChanger Services:
1. Opportunity Sourcing.
Find the next big innovation. We combine in-depth consumer insight generation with integrated thinking that explores trends, technologies and emerging need states to create breakthrough concepts and business models.
1A. GC Combinator
Work directly with entrepreneurs. The GC Combinator allows corporate managers to work directly with a team of successfully-funded young entrepreneurs to source ideas and business models.
2. Two-Week Business Plan
Eliminate the fuzzy front end – and get started fast. Build a development/ sourcing, test and launch plans for multiple concepts in just two weeks.
3. MVP Product Build
Test product concepts quickly and cost-effectively in real stores. Using our network of pilot producers, we can build test quantities of most products within 12 weeks. Product may be produced and sold under GameChanger’s identity to reduce client exposure.
4. Retail Lab™
Test your product in real stores with real consumers spending real money. We have partnerships with several retailers in a variety of channels. Our Retail Lab is a 100% turn-key design – we handle everything, including POS, marketing, data, analysis and set-up and product delivery.
4A. Online Retail Lab
Test products inexpensively online. We build a transactional website for your test brand, drive traffic and track sales conversion and other metrics. 100% turn-key, including fulfillment.
4B. Moneyball Marketing Tests
Many innovative new products fail because their marketing plans do not efficiently stimulate trial. Test a range of marketing tactics in our Retail Lab and build a cost-effective plan before you launch.
